Pollo Mingo has opened on Avenue du Président-Kennedy in Biarritz, in a neighborhood where people live rather than just visit. Roast chicken, sandwiches, homemade cooking: a local spot run by a young team.
We needed a strong brand identity right from the start—fun enough to reflect the team, yet polished enough to showcase our expertise. Adèle drew inspiration from retro American drugstores: condensed typography, a diamond-shaped logo, and a palette of brick red, dark green, cream, and mustard yellow.
The rest follows with a sense of humor. Pre-opening posters call out to "Eaters, one and all!" The loyalty card is for "roast chicken lovers." On the team's t-shirts, a pin-up named Domingo bites into a drumstick. The storefront, bags, and sandwich paper all feature the diamond motif, and the rooster from the logo is rendered in mosaic on the kitchen wall.
