Terrasfalt transports its clients' motorcycles to the start of their journey, whether in Europe or Africa, and supports rally riders with paddock facilities and technical assistance. Riders travel light, knowing their bike is waiting for them at the destination. When Terrasfalt first contacted us, the brand did not yet exist.
The positioning required precision. Terrasfalt is not a motorcycle travel agency; it is a service provider that these agencies rely on, and the brand needed to avoid competing with them. At the same time, it had to inspire those setting off on their journey.
Julia and Ségolène worked across two registers. The identity draws from technical aesthetics: a "tt" monogram drawn in a single stroke, the Funnel Display typeface, and a palette of midnight blue and sky blue accented with an orange-yellow. It looks just as effective on a truck as it does on a paddock tent. The tagline "From home → to offroad" captures the service in a single arrow. Surrounding this, photos and videos of deserts, trails, and bivouacs convey the spirit of adventure.
Lucas built the website around this same balance, prioritizing the information accordingly. On social media, one sentence sums it up: "Take off in Paris, ride in Agadir."
