MaitreYA treats tagging like calligraphy: lettering repeated until it becomes a pattern, on both canvas and glass. Previously, his work existed only in galleries and on social media, where it was lost in the noise.
We needed to showcase them on screen without reducing them to mere thumbnails. Lucas designed the site as a gallery walk-through. Upon opening, a WebGL animation reconstructs one of the pieces, with the cursor causing the letters to shift. An infinite gallery then scrolls through over 120 high-definition works against a backdrop of asphalt black and raw white.
To extend the experience, Lucas filmed the artist at work in his studio, stripped of any set dressing, to capture his creative bubble: 40 seconds of intimate footage focusing on his movements, lines, and materials, formatted in both vertical and horizontal versions for the website, Instagram, and exhibitions.
