MaitreYA treats tagging like calligraphy: lettering repeated until it becomes a pattern, on both canvas and glass. Previously, his work existed only in galleries and on social media, where it was lost in the endless feed.
The challenge was to display them on screen without reducing them to mere thumbnails. Lucas designed the site as a gallery stroll. Upon opening, a WebGL animation reconstructs one of the pieces, with the cursor causing the letters to shift. An infinite gallery then scrolls through over 120 high-definition works against a backdrop of asphalt black and raw white.
To extend the experience, Lucas filmed the artist at work: 40 seconds in sodium light, capturing the intimacy of his movements, strokes, and materials, formatted in both vertical and horizontal versions for the website, Instagram, and exhibitions.
