At Azenor, metal is melted and handcrafted into rings, hoop earrings, and necklaces with organic shapes. The brand's previous identity captured none of this materiality; it was clean, standard, and interchangeable. A visit to the workshop and the machine used to melt the metal served as part of the inspiration for Mathilde’s design.
The redesign raised a question: how far should we go? On one hand, there is the minimalism expected in jewelry. On the other, the texture and character of the pieces. We chose texture, even if it meant not appealing to everyone. Azenor speaks to those who want jewelry that gets noticed.
Everything starts with the body rather than the object: we no longer talk about rings but fingers, no longer necklaces but necks. Azenor has become "skin objects," right down to its name: the founder's first name is now paired with "Objects" rather than "Jewelry." Mathilde designed a monogram in the shape of a liquefied A, like molten metal, and then incorporated the workshop's materials—rocks, paper, metals—into the brand identity. The pieces are photographed on textured paper rather than the industry-standard white background, the copy uses a monospaced font paired with a sans-serif for headings, and the palette is narrowed down to black, ecru, and deep green. Even the card tucked into the jewelry box reads: "A skin object is hidden inside."
The website extends this vision. Using Mathilde’s mockups, Lucas connected Webflow—for its layout freedom and SEO capabilities—to Shopify for sales management. The editorial grids are bold, and each collection, from Effleure to Domina, has its own immersive section set against a backdrop of rock or ice.
