The Architecture and Soul of Your Brand
A brand without a consistent identity gets lost in the crowd. We help you avoid that. Branding builds the connection between who you truly are and what you project to the world. Strategy and design are inseparable, as one justifies the other. Together, they ensure that every touchpoint reflects your uniqueness and strengthens your position.
Our Approach
1. Immersion & Audit
From our very first discussions, we immerse ourselves in your world: history, vision, targets, and competitive challenges. A collaborative workshop allows us to grasp your true ambitions, identify your major assets, and together lay the groundwork for your future identity.
2. Brand Strategy
We analyze your market to define a clear and differentiating position. We build your brand platform (mission, values, promise, naming) and establish your tone of voice, ensuring your message is both structured and authentic.
3. Brand Design
Based on this strategy, our studio designs your visual identity. We explore several creative directions to arrive at a cohesive logotype, an exclusive chromatic and typographic territory, and a graphic system that embodies your brand's DNA.
4. Deployment & handover
Once the identity is validated, we design its applications (packaging, print, social media). You receive a complete graphic charter and a detailed brand book. We take the time to provide you with the tools for fully autonomous use.
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Choose Himitsu
Our approach combines strategic and creative thinking within a single process. No loss of meaning between idea and visual. No endless briefs between two separate providers.
We work on both new projects and brands looking to reposition themselves, applying the necessary rigor to structure your message and the creative demands to make it memorable.
Deliverables
FAQs
From the inception or redesign of your project. Branding serves as a foundation by defining your strategic DNA and visual identity. It's better to establish these comprehensive and consistent foundations before investing in a website or communication campaigns.
Depending on your needs, it includes the brand platform (vision, values, personas, tone of voice, naming) coupled with your complete visual identity (logotype, typographies, colors, graphic charter). It comprehensively formalizes both your message and your image.
Depending on the complexity and desired variations, our comprehensive branding projects generally last 4 to 8 weeks. This timeline adapts to your responsiveness, validation phases, and the chosen level of creative depth.
We believe that aesthetic design only works and lasts if it is justified. That's why we recommend a holistic approach. However, if your brand strategy is already perfectly documented internally, we can focus solely on visual creation.
It all depends on your industry. We design the applications you truly need to get started: product packaging, stationery (business cards, letterhead), various print materials, or reusable templates for your social media.
Yes, these are internal documents designed to belong to you and guide your brand. We sign confidentiality agreements upon request and do not disclose any strategic information without your prior consent.
Branding is a true co-creation process. We facilitate strategic workshops, present mood boards, and gather your feedback at each key stage. Your company's vision guides our strategic recommendations, and your input directs our graphic choices until the final result.
We operate with clear validation stages. Generally, we present 2 to 3 distinct creative directions for your visual identity. Once the main direction is chosen, we include 2 to 3 rounds of revisions to refine the logo, colors, and typographies to achieve a perfect result.
We adapt to your constraints. Launch workshops and creative concept presentations can be conducted in person (depending on your location) or remotely via interactive collaborative tools. The important thing is to maintain a fluid exchange dynamic with your decision-makers.
No, branding lays your foundations (your strategic and visual "DNA"). It's an essential prerequisite, but your website design falls under our Digital Experience division, and your photo or video production under our Content Studio. However, we are structured to seamlessly connect these steps!
The platform lays your strategic foundations. It doesn't replace a detailed marketing strategy, but it facilitates its construction. For activation, we recommend expert advertising and marketing partners, as that falls under a different area of expertise.
You receive a complete Brand Book (which brings together your strategy and graphic charter) as well as all the source files for your identity (vector, web, print logos, typographies). We take the time to explain everything so that your teams are 100% autonomous, while remaining available to support you going forward.