Supernaive

Supernaive is an electronic duo formed by two brothers. Their music inherits the French Touch legacy; one of them lives in Japan and speaks the language fluently. We have supported them since their inception, from choosing their name to their first albums, between 2018 and 2023.

The challenge: to hold these two cultures together in a world that belongs only to them. The two brothers always wear Noh theater masks. We made this the foundation of their entire identity: faces disappear, and the music speaks for them.

The logo blends the S from Supernaive with the silhouette of a torii gate. For the album Nekomata, Victor designed a custom typeface and a series of vignettes—an eye, a sun, waves—that carry over from the cover to the CD, the red vinyl, and the merch.

On the video side, Antoine directed music videos that each dive into a fictional universe, drawn sometimes from the story of the track, and other times from the brothers' own lives. Lucas coordinated the entire process, right down to the strategy for each release.

People: Lucas & Baptiste Malgoire Artists, Victor Tual Global Visual Identity, Antoine Bal Global Film Directing, Luc Journot Visual Creation, Tomi Patissier Live Show Conception, François Baurin Mixing, Alexis Bardinet Mastering, Vincent Tsui Animation, Hadrien Penavaire Film Production, Nassim Gouaini Film Production, Vincent Fleischmann Editing, Julien Vaugelade Editing, Arthur Paux Colorist, Pierre Pinon Animation, Kousai Steadicam, Paul Decisery Editing, Felix Perier VFX, Julien Peyrou Colorist, FunXRider Pyrotechnics, Paul Blot Editor, Nicolas Gautier Colorist, Marc Antoine Maury Post-Production, Julie Peloso Film Production, Carmeline Artist, Daniel Malet Artist, César Pasquet Artist, Lonher Artist, Na-Kyung Lee Artist, Antoine Citrinot Artist, Kevin Daupin Artist. ‍

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Partners: Kuroneko (Distribution & Fabrication), Alter K (Distribution), Acacia Records (Japan Merch), Rambling Records (Japan Distribution), Maintenant (Film Production), Carnibird (Film Production), Akatre (Visual Production), Sanning Films (Film Production), Creaminal (Music Supervision), Velvetica (Publishing Management), Mystic Sons (Promotion).

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Cast: Kentaro Hyodo, 樽嶋 陸斗 Tarushima Rikuto, 海老水 睦毅 Ebisui Tomoki, 平田 春奈 Hirata Haruna, 齋藤 祥子 Saito Shoko, 樽嶋 友美 Tarushima Tomomi, 稲木 宏 Inaki Hiroshi, 赤坂 武 Akasaka Takeshi, 布施 裕毅 Fuse U-ki, 丸山 陽 Maruyama You, 游姫_Yuki 岩崎 克哉 Iwazaki Katsuya, 加賀 啓之 Kaga Hiroyuki, 星野 大智 Hoshino Daichi, 円谷 まこと Tsuburaya Makoto, Akihiko Tani, 立川 裕大 Tatsukawa Yudai, 諭吉 Yukichi.  

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Special thanks: Clément Souchier, Simon Vuillard-Pernier, Benjamin Mankut, Benjamin Coyault, Chinatsu Morokoshi, Takeuchi Yūta, Hiroshi Inaki, Michimoto-san, Adrien le Danois, Antoine Fantuz, Dorian Briquanne, Hugo Jean, Kaname Onoyama, Deca Z Bar, Solfa Tokyo, Le Bikini Toulouse.

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