Supernaive

Supernaive is a duo composed of two brothers linked by blood and music, proud heirs of the French Touch. They blend electronic and acoustic music in a unique and delicate way. They cover their faces with masks, symbols of eternal youth in Japanese Noh theater, thus allowing the music to bring their poetic alter egos to life.

Content Production

Branding

Digital Experience

Client

Supernaive

Année

2023

Timeline

2018 - 2023

Site

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Le projet

For Supernaive, our role was to translate their art into narratives and transform these narratives into tangible formats (records, music videos, shows, promotional content, website, digital assets, photo shoots...). We established a global vision together, then engaged a team of creatives, selecting the most suitable talents for the production of each piece of content.

We also coordinated the marketing strategy by planning each step of the different marketing periods, assigned to each record release. These four years of collaboration allowed us to collectively nurture a complete, coherent visual universe, tell a story spread across multiple formats, and connect the group with its audience.

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Équipe & Livrables

Lucas Vigneu

Victor Tual

Antoine Bal

Branding

Naming

Key messages & Tone of voice

Creative & Visual Direction

Applications & Variations

Logotype and variations

Graphic Systems (Icons, Patterns, Illustrations)

Web & Digital

UI/UX

Webflow Development

Création de contenu

Brand content film

Film reels and social

Crédits

People: Lucas & Baptiste Malgoire Artists, Victor Tual Global Visual Identity, Antoine Bal Global Film Directing, Luc Journot Visual Creation, Tomi Patissier Live Show Conception, François Baurin Mixing, Alexis Bardinet Mastering, Vincent Tsui Animation, Hadrien Penavaire Film Production, Nassim Gouaini Film Production, Vincent Fleischmann Editing, Julien Vaugelade Editing, Arthur Paux Colorist, Pierre Pinon Animation, Kousai Steadicam, Paul Decisery Editing, Felix Perier VFX, Julien Peyrou Colorist, FunXRider Pyrotechnics, Paul Blot Editor, Nicolas Gautier Colorist, Marc Antoine Maury Post-Production, Julie Peloso Film Production, Carmeline Artist, Daniel Malet Artist, César Pasquet Artist, Lonher Artist, Na-Kyung Lee Artist, Antoine Citrinot Artist, Kevin Daupin Artist. ‍

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Partners: Kuroneko (Distribution & Fabrication), Alter K (Distribution), Acacia Records (Japan Merch), Rambling Records (Japan Distribution), Maintenant (Film Production), Carnibird (Film Production), Akatre (Visual Production), Sanning Films (Film Production), Creaminal (Music Supervision), Velvetica (Publishing Management), Mystic Sons (Promotion).

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Cast: Kentaro Hyodo, 樽嶋陸斗 Tarushima Rikuto, 海老水睦毅 Ebisui Tomoki, 平田春奈 Hirata Haruna, 齋藤祥子 Saito Shoko, 樽嶋友美 Tarushima Tomomi, 稲木宏 Inaki Hiroshi, 赤坂武 Akasaka Takeshi, 布施裕毅 Fuse U-ki, 丸山陽 Maruyama You, 游姫_Yuki 岩崎克哉 Iwazaki Katsuya, 加賀啓之 Kaga Hiroyuki, 星野大智 Hoshino Daichi, 円谷まこと Tsuburaya Makoto, Akihiko Tani, 立川裕大 Tatsukawa Yudai, 諭吉 Yukichi.

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Special thanks: Clément Souchier, Simon Vuillard-Pernier, Benjamin Mankut, Benjamin Coyault, Chinatsu Morokoshi, Takeuchi Yūta, Hiroshi Inaki, Michimoto-san, Adrien le Danois, Antoine Fantuz, Dorian Briquanne, Hugo Jean, Kaname Onoyama, Deca Z Bar, Solfa Tokyo, Le Bikini Toulouse.

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, Supernaive

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