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Natubo

Natubo crafts handmade wooden surfboards, combining technical excellence with natural authenticity. We developed a comprehensive brand strategy and created a visual identity that elevates their unique craftsmanship.
Branding
Client
Natubo
Année
2025
Timeline
2 weeks
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Le projet

For Natubo, we developed a comprehensive brand identity that elevates the craftsmanship of their wooden surfboards. Our strategic approach positioned the brand at the intersection of technical excellence and natural authenticity.

We developed a cohesive visual identity – including logo, color palette, typography, and art direction – that perfectly conveys Natubo's organic values.

The developed identity extends across all touchpoints: premium packaging, merchandising, digital communication, and in-context projections. This differentiating brand strategy allows Natubo to stand out in the competitive surf market by highlighting its unique artisanal craftsmanship and authentic connection to the ocean.

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Équipe & Livrables

Lucas Vigneu
Branding
Brand DNA (Vision, Mission, Values)
Market and Positioning
Key messages & Tone of voice
Naming
Creative & Visual Direction
Applications & Variations
Logotype and variations
Color & Typography Systems
Graphic Systems (Icons, Patterns, Illustrations)
Print & Packaging
Web & Digital
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Création de contenu
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Crédits
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, Natubo