El Bolso

Atelier Jone was launching "El Bolso," the flagship piece of its upcoming collection. The challenge was to showcase the bag without resorting to a simple packshot, while also evoking the urban energy that inspired the campaign. We proposed a video concept centered around five characters, each mirroring the brand's customers. Each character moves through a semi-abstract setting where material, color, and light echo the bag's colors and lines. Here, we present the condensed director's cut of these five distinct worlds.