Vidabloom is a botanical studio. Its first drink, Le Bissap, is a ruby-red, non-alcoholic infusion. It needed to appeal to two audiences at once: the general public and Michelin-starred restaurants.
We had to establish credibility for fine dining while maintaining the brand's artisanal character. After conducting an audit and mapping out the competition, we opted for an apothecary-style label aesthetic, supported by a youthful brand image.
Clément designed a logotype in narrow capital letters reminiscent of herbalist labels, paired with a palette of palm green, cherry red, off-white, and sunset orange. On the bottle, the label remains minimal, letting the color of the infusion speak for itself. His photography, captured in warm light, features glasses being shared and bottles passing from hand to hand.
Lucas then developed the site in Webflow, using the same textures and typography, along with a CMS that the team manages on their own.
