Vidabloom

When launching its first non-alcoholic beverage, Vidabloom needed to appeal to both the general public and Michelin-starred restaurants. The challenge was to create a credible brand in both spheres without compromising its artisanal spirit. Following an audit and competitive mapping, we established the direction for an authentic botanical studio. Clément translated this into a timeless identity: a natural palette, a monotype reminiscent of apothecary labels, and a refined graphic system. His soft-light lifestyle photos convey warmth and sharing. The Bissap packaging, with its minimalist label, allows the infusion's ruby color to speak for itself. Finally, Lucas delivered a Webflow showcase site incorporating key textures and typographies, featuring fluid navigation and an autonomous CMS.