Applications & Variations
Creative & Visual Direction
Logotype and variations
Color & Typography Systems
Graphic Systems (Icons, Patterns, Illustrations)
Soka
Soka helps its users achieve a more fulfilling daily life through natural and accessible beauty products. To convey this energy, we created a vibrant visual world that radiates the brand's values.
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Le projet
For Soka, a brand dedicated to well-being and positivity, we created a vibrant visual world that transforms the brand's positive energy into an enriching graphic experience.
The creative approach developed uses energizing palettes and organic shapes that evoke vitality and harmony. This inspiring identity allows the brand to stand out in the wellness sector by creating an authentic emotional connection with its community. The designed visual universe facilitates engagement and encourages the adoption of positive daily practices.
The brand strategy positions Soka as a well-being companion that guides its users towards a more fulfilling life, strengthening their motivation and connection to the brand's values.
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Équipe & Livrables
Lucas Vigneu
Branding
Web & Digital
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Création de contenu
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Crédits
This project is a brand concept, created for research and experimentation purposes.
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