Logotype and variations
Color & Typography Systems
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Mira
Mira makes professional-grade dermatological care accessible by blending scientific expertise with everyday care. To reassure this audience, we developed an identity that humanizes advanced dermatological research.
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Le projet
For Mira Skincare, a cosmetics brand rooted in dermatological research, we created a brand universe that democratizes scientific expertise while maintaining the necessary technical credibility.
The visual approach developed leverages softness and precision to create a reassuring signature that inspires confidence. This caring identity allows the brand to reach consumers seeking efficacy without compromising on safety.
The designed universe facilitates consumer education on the benefits of scientific cosmetics while creating a soothing shopping experience. The brand strategy positions Mira as the brand that democratizes access to professional-grade dermatological care, reconciling science and care in the cosmetics world.
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Équipe & Livrables
Ségolène Aubourg
Branding
Web & Digital
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Création de contenu
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Crédits
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