Logotype and variations
Color & Typography Systems
Biouf
Biouf, an expert Basque vintage Western clothing store, wanted to modernize its emblem without betraying its rodeo spirit. Ikusi designed a Wild West logotype, a local illustration, and a color palette inspired by the Basque Country.
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Le projet
As a rapidly growing business, Biouf needed a more structured identity without losing its vintage-rodeo charm. The challenge: to convey vintage Western style while rooting the brand in Basque culture, with locations in Donibane and Ziburu. We began with an iconographic audit of second-hand and Western shops to identify recurring visual codes. Three creative directions emerged; the chosen one combines a 'saloon' serif lettering with a Basque red, burgundy, saddle brown, and cream palette, evoking aged leather and Basque facades. To signify its connection to the region, we illustrated a custom crest inspired by vintage emblems (hotels, businesses, etc.), adorned with the town's name.
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Équipe & Livrables
Ségolène Aubourg
Branding
Web & Digital
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Création de contenu
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Crédits
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