Blue's Goodies is a catering and pastry service for events, specializing in finger food, catering, and fashion house soirées. With a discerning clientele, the brand needed to be instantly recognizable while retaining an artisanal touch.
Ségolène hand-drew the logo: a blue line-art hand holding a pastry, paired with the name in script. The line work is delicate enough to sit comfortably alongside luxury or fashion brands.
To demonstrate how the brand would come to life, she applied it to boxes, bags, wrapping paper featuring the name as a repeating pattern, and a circular sign.
.webp)
.webp)
.webp)
.webp)
