Brooaap

Before entrusting us with their website redesign, Brooaap's existing site didn't align with the premium nature of their expeditions. It featured compressed visuals, a fragmented booking process, and an uninspired brand identity. Our workshops identified a dual challenge: to convey the adrenaline of off-road adventures while simplifying the purchase of a high-end trip. We began by benchmarking competitors (tour operators, motorcycle clubs, outdoor agencies) to understand prevailing trends and then deliberately differentiate ourselves.

Our chosen approach features a modern, minimalist layout that breaks away from competitor trends. Full-screen imagery, ample white space, and a strong contrast between light backgrounds and brand colors complete the site's identity. For the user experience, we streamlined the journey to just three steps using Webflow + Rezdy: expedition selection, options, and secure deposit.

Deliverables included: UX architecture, Figma mockups, design system, Webflow development, an online booking module, and CMS training. The new site successfully blends emotion, performance, and simplicity.