Something Added

SomethingAdded is revolutionizing the footwear industry using 3D printing. Their digital challenge was twofold: to convey an unprecedented industrial feat without intimidating the runner, and to provide a digital platform capable of keeping pace with their iterative development. We began the project with a UX workshop to structure a three-part storytelling approach: tech and materials, product, services. In Figma, we designed a variable grid interface inspired by lattice soles, then animated each scroll using Lottie and GSAP to create a site that reflects the brand: in constant motion. On the back-end, a custom Webflow CMS manages dynamic content (stories, partners, team). The final deliverable: a complete design system, a responsive website, a handover guide, and a training session for the marketing team.