Aizur designs, cuts, and builds timber frames, wood structures, roofing, and outdoor living spaces in Biarritz and the Basque Country. The team is young, yet they have mastered traditional techniques like hand-hewing. At the time, however, the brand did not yet exist. The industry is stuck in dusty conventions; our audit confirmed this, with logos that almost all feature a roof. Lucas opted for minimalist modernity, and a brief workshop established three pillars: precision, environmental responsibility, and the new generation.
The shape emerged from the workshop: while photographing job sites and tools, a recurring motif appeared—the A-shaped compass. The roof is still there, just like the others, but stripped down to its essence: the monogram reduces the A to a simple stroke that evokes a roof, a carpenter’s compass, and the curve of a purlin all at once. This logo is so simple it borders on existing icons; the identity therefore relies on other elements, such as the photography, the Funnel Display typeface, and the layout of the materials. The color palette, richer than usual, sets their communications apart; it remains rooted in natural materials—wood, earth, and plants—with orange reserved for calls to action. The entire identity is applied to branded workwear, utility vehicles, quotes, and business cards.
The single-page website showcases projects and offers direct appointment booking; the team manages updates themselves. A comprehensive brand book and reusable assets provide the framework for everything else.
