Aizur designs, cuts, and builds timber frames, wood structures, roofing, and outdoor living spaces in Biarritz and the Basque Country. While the team is young, they have mastered traditional techniques like hand-hewing. At the time, however, the brand did not yet exist.
The industry is stuck in dusty conventions; our audit confirmed this, with logos that almost all feature a roof. Lucas opted for minimalist modernity, and a brief workshop established three pillars: precision, environmental responsibility, and the new generation.
The monogram reduces the A to a simple stroke, evoking a roof, a carpenter’s compass, and the curve of a purlin all at once. The Funnel Display typeface completes a clean identity, applied to t-shirts and utility vehicles. The palette draws from natural materials—wood, earth, and greenery—with orange reserved for calls to action.
The single-page website showcases projects and offers direct appointment booking; the team manages updates themselves. A twenty-page brand guide covers the rest.
